On September 26, XPENG Motors announced its expansion into five new European countries—Switzerland, Austria, Hungary, Slovenia, and Croatia—marking a major step forward in its European market strategy. After its initial launch in Norway in 2021, this milestone highlights XPENG Motors’ accelerating globalization efforts and growing presence in Europe. Currently, the company’s sales and service network covers more than 46 countries and regions worldwide.
Between January and August 2025 alone, XPENG Motors delivered 24,702 vehicles to international markets, including Hong Kong, Macau, and Taiwan, reflecting a 137% year-on-year increase. This strong performance underscores the brand’s momentum in global expansion. In Europe, the XPENG G9 has become the best-selling mid-to-large Chinese-brand electric SUV, while the XPENG G6 leads sales in the mid-size EV segment, proving the brand’s rising popularity among European consumers and strengthening its competitive edge in the rapidly growing electric vehicle market.
Strategic Market Entry and Partnerships
In Switzerland, XPENG has partnered with Hedin Group, a leading European mobility service provider. The collaboration aims to establish 8-10 sales outlets by the end of 2025, with an additional 10-20 locations planned for 2026. Austria will replicate Germany’s successful authorized dealer model, initially covering core cities like Vienna, and expanding to 20 outlets by 2026. Operations in Hungary, Slovenia, and Croatia will be jointly managed by AutoWallis and Salvador Caetano Group, showcasing star models like the G6 and G9 through pop-up stores. Markus Schrick, XPENG’s Head of Central and Eastern Europe, emphasized that the deep local resources of these partners are key to sustainable brand growth.
Localization Strategy Drives Global Expansion
XPENG’s global localization strategy is gaining traction. Its Munich R&D Center is now operational, focusing on meeting European consumer needs. The first XPENG X9 produced in Indonesia was delivered in July, while the Magna Steyr facility in Graz, Austria, commenced local production of the G6 and G9 in September, with the first batch successfully rolled off the line. This factory will produce additional models in the future, significantly enhancing XPENG’s competitiveness in the European market. These initiatives reflect XPENG’s “Technology + Localization” dual-engine strategy, providing robust support for its global.
Product Lineup and Consumer Engagement
The 2025 models of the G6 and G9 will serve as XPENG’s mainstay vehicles in Europe, with the P7+ set to launch in the first half of 2026. Through immersive pop-up stores and scenario-based experiences, XPENG aims to strengthen emotional connections with consumers. In Europe’s mid-to-high-end pure electric vehicle market, XPENG already ranks first among Chinese brands in sales, with its product strength widely recognized. Ernst Ramic, CEO of Hedin Group, specifically praised XPENG’s leading edge in intelligent technology.
Systematic Deep Cultivation in Europe
With the simultaneous launch in five countries, XPENG has entered a phase of systematic deep cultivation in Europe. Looking ahead, the company will continue to leverage technological innovation and localized operations to provide smarter, greener mobility solutions for global consumers, accelerating its progress toward becoming a “world-leading smart electric vehicle brand.” The successful experiences gained in the European market will also serve as a replicable blueprint for XPENG’s global strategy.
Conclusion
XPENG Motors is making significant strides in its European expansion, combining cutting-edge technology with localized strategies to establish a strong foothold in the competitive European automotive market. As it continues to innovate and adapt to local needs, XPENG is well-positioned to achieve its goal of becoming a global leader in smart electric vehicles, setting an example for other Chinese brands looking to expand internationally.